Agassi Sports Entertainment
Elevating, racquet sports worldwide through products, platforms, experiences and partnerships
Building the home of racket sports.
Agassi Sports Entertainment, co-founded by Andre Agassi, is building the future of racquet sports across tennis, pickleball and padel.
Find out moreDarren AI
Tour-level coaching meets intelligent technology. Darren AI delivers real strategy from Darren Cahill‘s decades at the highest level of tennis.
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Darren AI
Tour-level coaching meets intelligent technology. Darren AI delivers real strategy from Darren Cahill‘s decades at the highest level of tennis.
Learn MoreAgassixJoola
Buy any paddle from the Agassi x JOOLA collection and we'll donate one through the Let's Play! program
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What’s new?
News & Updates
The Technology That Makes Coaching Personal
How ASE and IBM turn performance data into personalized coaching insights for players at every level.
06/03/2026
News & Updates
Defining Success in Racket Sports
For Andre Agassi, winning is a byproduct of daily discipline, not the definition of success.
19/02/2026
News & Updates
From Information to Insight: Personalizing Performance at Scale
Athletes have more performance data than ever before, but improvement depends on interpretation.
19/02/2026
News & Updates
Why We’re Building This: ASE’s Founding Story
How a simple idea between Andre Agassi and Ron Boreta became Agassi Sports Entertainment.
18/02/2026
Press Release
Agassi Sports Entertainment Announces Plans to Launch World Series of Pickleball
TEAM Marketing Expected to Lead Event Operations for Las Vegas Based Global Championship.
16/02/2026
In The Media
Team joins Agassi venture on pickleball series
The Team agency has lined up alongside racquet sports company Agassi Sports Entertainment (ASE) to launch a new Las Vegas-based championship called the ‘World Series of Pickleball’.
15/02/2026